Strategy, Marketing, Innovation

Digital economics is driven by data, talent assets and the right strategy, which are valued as never before.
We help our clients to build foundations for a longterm sustainable growth in the digital epoch by delivering lasting positive impact in the following areas:

Marketing and pricing

• strategic marketing: we discover perspective businesses and market segments in the long run
• operating marketing: we improve quality of decision making via organizing important and valuable market information on a regular basis
• pricing: we maximize revenue streams of our clients via complex pricing optimization
• customer marketing: we improve user experience for every segment, every channel and every product across all interactions of a customer with a company
• product marketing: we help to improve market performance for every brand/product by optimizing marketing mix across the portfolio
• innovation marketing: we develop and assist smart go-to-market strategies for the new products and businesses

Strategy and investments

• strategy development: we provide effective and comprehensive «how to» answers for strategic goals of our clients
• Investment projects: we help to prioritize investment projects portfolio and develop solid business plans for the selected ones
• Industry roadmaps development and expertise

Innovation and leadership

• Development and implementation of innovation management and entrepreneurship practices in corporations
• Design and organization of leadership development and talent asset management programs for the digital area

Corporate digital solutions

We develop tailored solutions for our clients in the following areas:

• Big data analysis, applied optimization solutions, predictive models development
• Differentiated dynamic pricing systems development
• Rate management systems development
• Supply chain management  systems development, including suppliers’ personal accounts functionality development
• Customer Relationship Management system development, including clients’ personal accounts functionality development
• E-commerce development
• Testing of software, web sites, applications, etc.

Industry-neutral digital platforms development

Digital economy is otherwise named as a “sharing economy”. Assets sharing delivers maximum positive impact on an industry level — empty operations and costs are minimized; intermediaries and surplus assets are eliminated. For example, in transportation and logistics empty runs can be decreased by more than 30% and transport services become less capital intensive, more affordable, and environmentally friendly.

While delivering industry digital platforms we believe that breakthrough innovative solutions:

• eliminate problems and inefficiencies of the whole industry, not of just the ones of a company. Therefore, we focus on industry-wide digital solutions. Even in corporate digitalization projects we try to discover disruption potential of the whole industry
• are industry neutral. Therefore, we structure industry solutions ownership to make sure that all industry players will have equal access to the solution at operational level
• eliminate the major problems of clients. Therefore, we examine user experience first and identify the key problems, separating them from the minor ones, and only then turn to technologies
• may be quickly scaled. Therefore, we implement those projects, where rapid growth is possible
• are limited in number. Therefore, we deliver only those projects which let us be among the first disruptors on the target market segment

Cross-industry digital ecosystems

Cross-industry digital ecosystems are the most promising areas for creating new business models nowadays. Digital ecosystem integrate several digital platforms of different industries or market segments, which have common clients. Positive effect for each component of the system is multiplied when ecosystem is properly organized.

We anticipate solid potential for emerging cross-industry ecosystems in real economy and especially on a crossroads of transportations and logistics, manufacturing, construction and retail.

Our main focus is to build a multimodal network for design, sourcing, manufacturing and management of real assets and supply chains We are open for cooperation in building the neutral cross-industry digital ecosystems.